In Digital Marketing in general, Google Analytics is a very useful tool in helping businesses to collect data and metrics. This would, in turn, help such businesses to plan their marketing campaigns better and more efficiently. So if you don't have Google Analytics yet, make sure to get it!!

This tip was brought to you by our SEO expert Korinne Algie from KAIE Marketing. Remember that if you have any SEO related questions, feel free to get in touch with Korinne on [email protected].